Brand Identity Design
What I Did
- Branding
- Logo Design
- Application Design
- Brand Design
- Visual Design
- Environmental Design
The Challenge
Most startups start with big ideas but no visual identity to match. Without a unified look or clear voice, their message gets lost.
Below, you’ll see how I helped brands find their voice and bring their stories to life through design, typography, and tone.
Our Solution
I developed a unified visual system by crafting a clear brand voice and cohesive messaging. This included designing a distinctive logo, color palette, typography, and comprehensive brand guidelines. The identity was applied consistently across all touchpoints — from menus, signage and social media to print materials — ensuring a seamless brand experience.
The process followed a structured flow of research, ideation, design, and rollout, supported by visual applications that highlight the transformation.
